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E-commerce, Branding
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2025
Turning a local surf shop into a stronger online business without losing its authenticity.
Improve website usability and conversion
Support seasonal sales peaks through structured campaigns
Strengthen brand consistency across digital and physical touchpoints
Build repeat engagement through email and content
PLP and PDP improvements focused on clearer hierarchy, easier browsing, and more confident purchase decisions.
A new rental pre-registration form was implemented across both web and in-store iPad flow. By simplifying the booking process and unifying the system, rental demand increased by 25% during the last season.
Limited-edition collections for Halloween and Christmas were designed and launched as focused campaigns, creating urgency and supporting revenue peaks.
Email campaigns were built to support drops, promotions, and ongoing engagement, strengthening repeat purchases and customer retention.
Visual content for social media and in-store touchpoints helped maintain a consistent brand presence across digital and physical environments.
By building structure across the website, seasonal drops, product direction, and email marketing, the online store became a meaningful growth channel for the business.
As a result, the redesigned website and limited-edition collections contributed to a 60% increase in online sales, while email marketing campaigns achieved an average 26–30% open rate and drove a 47% increase in limited collection sales year over year.